Once every thousand years or so, someone comes along whose ideas are so radical, his message so profound, that whole religions spring forth to transform the world.
I am not one of those people. (And there was much rejoicing.)
I am going to write hard-hitting, deeply personal content for you and your business that will rock your clients to their core, build a bedrock for your brand, and leave your competitors quaking in your dust, though.
Today, thanks to the power of the internet and social media, it is easier than ever to find new avenues to advertise your products and services. Experts write that SEO is paramount to improving conversion with your target demographic, so you spent a fortune on keyword optimization. Programming mavens told you that your website design was “too basic, too Web 2.0” so you overhauled your site with the latest graphics, animations, and videos. Gurus harped on the importance of social media, so you dutifully added buttons demanding your clients “Like us on Facebook!” and “Follow us on Twitter!” You might have even added an employee to your payroll as your “New Media Consultant” to maintain all those new accounts.
You’ve crossed all your t’s and dotted all your i’s, but your business still isn’t booming. “Is this as good as it gets?” you beseech the heavens despairingly. Not the Messiah roars a resounding “HELL NO!” to this and other questions. Be not afraid, friends, for your digital salvation awaits!
Here at Not the Messiah, I support you and your business by:
- Exploring your current copy and marketing materials to isolate what makes your clients shout “Hallelujah,” and what makes them sprint away faster than Usain Bolt in the 100 meter dash.
- Generating emotional attachments between you and your clients that will withstand fierce competition and troubled economies, allowing you to focus on what matters most.
- Crafting fun, engaging copy that sells–your message will never be lost in a sea of industry buzzwords.
- Reminding you and your clients that “It’s just business” doesn’t have to mean only business. Life is too short to take seriously all the time, so laughter and joie de vivre will be an essential part of our working relationship.
I’m also the voice of the blog. I’m a very naughty boy, as you Monty Python fans out there might have guessed, so count on at least a few of George Carlin’s “Seven Words You Can Never Say on Television” rearing their ugly little heads from time to time.
You’d like to know more about me? Really? Well, shucks, I’m flattered. Here’s my story so far: